The longer version.

I started my career the way most people in marketing do: by accident. A freelance web project turned into a client list, which turned into a team, which turned into Belt Creative, a Webflow design and development agency.

Over about seven years I grew that agency from a solo operation to a team of 10 handling mid-market and enterprise clients, with more than $1M in revenue. In 2025, Belt Creative was acquired by Veza Digital, and I joined the Veza Agency Network as VP of Growth. In 2026 I became CMO across a portfolio of digital brands.

The acquisition gave me something I'd been missing as an agency founder: leverage. Instead of building one brand, I'm building the operating system for five. Instead of one client list, a shared services infrastructure that compounds.

I started Pyromaniac Digital because I saw a gap. Companies are buying AI tools the way they bought SaaS in 2015: one at a time, without a system to make any of them useful. The result is a graveyard of unused licenses and a team that doesn't trust the technology.

My view is simple. The tools matter less than the system around them. Most of the value comes from organizing what a company already knows so the technology has something reliable to work with. That belief is why Pyromaniac exists as its own company, and it shapes how I think about marketing and operations everywhere else.

Systems beat heroics. The best companies aren't run by people who work the hardest. They're run by people who build systems that make the work repeatable, measurable, and improvable.

Transparency compounds. I tell clients exactly what I think, even when it's not what they want to hear. That's cost me a few deals. It's never cost me a relationship.

Writing is thinking. Most of what I know, I figured out by writing about it. The blog isn't marketing. It's how I process what I'm learning in real time.