Writing

Longer pieces on four threads. Each one gets written when I have something specific enough to be wrong about.

The marketing operating system
Why marketing is moving from a set of tools to an operating layer, and why the website is the natural place for its brain.
AI in practice
What actually happens when a marketing team puts models into real workflows, including the parts that fail.
Building and selling
Lessons from founding an agency, growing it, selling it, and then operating inside a larger network.
Translating technical change
What a specific technical shift means for a specific marketing organization: roles, workflows, and what to build first.

There is nothing published here yet. The first essays are written and in review, and they will appear here rather than anywhere else. Until then, X is where the ideas are being worked out in the open.