Thinking out loud about AI, marketing, and the work of building things.
Most companies don't have an AI problem. They have a knowledge problem. The information exists. It's just trapped in 47 different places where nobody can find it when they need it.
The AI consulting industry has a delivery problem. Two-day workshops that produce a slide deck and a list of 'opportunities' nobody acts on. Here's what should replace them.
The hype around AI agents has outpaced the reality. Most of what's marketed as an 'AI agent' is a chatbot with a better prompt. But there are real use cases worth understanding.