Thinking out loud about AI, marketing, and the work of building things.
Most marketing teams are organized around tactics: the SEO person, the paid person, the content person. The result is a collection of channels that don't talk to each other.
Single-brand agencies don't compound. They grow linearly with headcount. A portfolio architecture changes the math by creating shared leverage across brands.
Search is forking. Traditional SEO still matters, but a new discipline is emerging: AEO, or Answer Engine Optimization. Here's how the two relate and why you need both.