Thinking out loud about AI, marketing, and the work of building things.
In 2025, Belt Creative was acquired by Veza Digital. The process took six months, and almost nothing went the way I expected. Here's what I'd tell someone going through it.
Most leadership advice is pattern matching from someone else's context. First-principles thinking means starting from the fundamental truths of your specific situation.
Building in public has become performance art. Real transparency isn't a content strategy. It's a decision to share the actual messy process, not a curated version of it.