Writing
Thinking out loud about AI, marketing, and the work of building things.
Leadership & Building
What I Learned Selling My Agency
In 2025, Belt Creative was acquired by Veza Digital. The process took six months, and almost nothing went the way I expected. Here's what I'd tell someone going through it.
February 17, 2026Leadership & BuildingFirst-Principles Leadership: Thinking From the Ground Up
Most leadership advice is pattern matching from someone else's context. First-principles thinking means starting from the fundamental truths of your specific situation.
January 20, 2026Leadership & BuildingEveryone's Building in Public. Most of Them Are Doing It Wrong.
Building in public has become performance art. Real transparency isn't a content strategy. It's a decision to share the actual messy process, not a curated version of it.
January 13, 2026